MARS boasts of some of the best hands in marketing and social research in Nigeria, developed not only through relevant academic and professional qualifications and on-the-job experience, but also continuous acquisition and sharpening of research skills to ensure global best practices.
MBA (Marketing), member, Market Research Society (UK) and the Nigerian Marketing Research Association, Desmond has nearly 30 years varied experience in managing consumer, social, and business-to-business research projects at the top level. He has managed large scale population based projects with sample size up to 32, 000.
He is on the faculty of the Nigerian Market Research Association for their membership training programmes and a regular resource person in Marketing Research at The Lagos Business School.
Ph. D. (Demography/Social Statistics), 10 years’ experience in social research with distinctive competence in data analysis using SPSS, Epi-Info, and MS Excel.
Over the past six years, she has been responsible for data management of our social research projects of varying sizes.
Group Head (Quantitative)
M. Sc., Agric. Economics, PhD (in view), over 25 years’ experience conducting consumer, social, and business-to-business research garnered across two leading research agencies in Nigeria.
He is particularly adept in project planning, project management, and market analysis.
M.A. (Philosophy), Ph. D (in progress), over 10 years’ experience in consumer, social, and business-to-business research.
He has a good track record in fieldwork management, quality control, and report writing.
The above seniors are ably assisted by experienced and well trained professionals.