Since inception in 1992, MARS has been conducting a quarterly pan-Nigeria omnibus survey on household consumer products and services. With sample size of 5,000, the survey covers over 60 urban and rural towns across Nigeria. Subscribers are wide-ranging sectors: FCMGs, household insect control, air care, sanitary care, services, etc.
Pay Cable Television
In 2008 and 2010 we conducted nationwide market evaluation study of the pay/cable television market for Hi Media Limited, owners of HiTV cable television service. Study covered 15 urban locations across Nigeria and a sample of 2,500 respondents spread across the various market segments. The 2011 edition covered a sample of 3,000 and 21 urban locations pan-Nigeria.
Pan-Nigerian Public Opinion Survey
From 2013 to 2015, we conducted a biannual pan-Nigeria public opinion tracking for the Nigeria Police Force, covering the 36 states and the FCT with a random sample of 5,000 Nigerians from all walks of life. The study aimed at tracking the perception of the Force among the Nigerian public to enable it adopt a more effective and people-centered approach in its operations.
Price & Distribution Survey
Until recently, we were conducting a quarterly nationwide price and distribution study for US multinational Procter & Gamble Limited. The survey which was later extended to Ghana covered nine product categories.