Industry Surveys

In the ICT sector, we worked as Technical Consultant for two landmark studies in Nigeria: ‘Baseline Study of the Nigerian ICT Industry’ for the National Information Technology Agency (NITDA) and ‘Socioeconomic Impact of Mobile Telecommunication Study’ for the Nigeria Communications Commission (NCC). 
FedEx is among the top three courier companies in Nigeria. In 2007 and 2009 we conducted a study to determine among other things the size of the air express market in Nigeria, establish the relative market shares and market growth rate, and the destination profile for international market segment.
Nigeria Breweries Plc.
A regular client of ours for nearly two decades, NB is Nigeria’s leading brewer with leading brands in the various product categories.  Our engagements with Nigerian Breweries over time span product testing, new-product development, market sizing, sponsorship evaluation, etc.
Mouka Limited
Mouka Limited is among the two leading manufacturers of foam mattresses and other lifestyle products in Nigeria. Over the past decade, we have conducted several qualitative and quantitative studies focused on product packaging and rebranding as well as concept testing. Continuous tracking of its brands’ performance relative to competition is currently on-going.
Royal Exchange Assurance Plc.
Royal Exchange Assurance Plc. is one of the leading insurance companies in Nigeria. Over the past few years we have conducted a number of qualitative and quantitative studies involving new product development, market share and size as well as consumer perception. 
Hubmart Stores Limited
Hubmart was an unknown name in Nigeria’s retail scene prior the 4th quarter of 2015. Using a mixed method approach, MARS conducted the research that enabled Hubmart to gain deep insight that informed the design of a product range plan as well as sales and marketing strategies for the catchment areas of its first two outlets in Victoria Island and Ikeja GRA both in Lagos.