The MARS Research Process

  • Brief from Client: Solicited and Unsolicited
  • Proposal Development (Brainstorming, Desk Research , Cumulative Professional Knowledge)
  • Proposal Writing: Background, Research Objectives, Research Strategy (Analysis of Objectives, Scope of Study, appropriate Methodology). - Sampling Structure/Field Procedures/Quality Control, - Time Frame and Budget (cost plus fee)
  • Research Execution: Commissioning and mobilization of research project, finishing touches to design of research instruments (qual. & quant.), briefing of research team, field planning & management/quality control, data processing, analysis and reporting