Research methodologies are tailored to the nature of each problem.
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Continuous/Omnibus/Tracking
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Extended Depth Interviews & Executive / Industrial Interviews
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Focus Group Discussions
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Desk Research
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In-hall / In-home Interviews / Placements
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Household/Street/Open-market/Mall Interviews (Structured & Semi-Structured Questionnaires)
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Mystery Shopping
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Observation Technique / Total Immersion
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Analytical Procedures & Report Writing