Domains of Expertise

Since commencing full business in the first quarter of 1992, we have conducted hundreds of research projects that are wide-ranging in character.
 

  • Nationwide Household Surveys
  • Business-to-Business Research
  • Market Surveys (Market / Brand Share & Volume Analyses)
  • Advertising Research and Pre- & Post- Campaign Evaluation
  • Brand/Branding Studies
  • Concept Testing & Product Testing
  • Segmentation Studies & Positioning
  • Customer Satisfaction / Service Excellence Tracking Studies  
  • Customer Awareness & Perception Studies
  • Usage & Attitude (U & A) Studies
  • Social Surveys / Public Opinion Polls
  • Quality of Healthcare Studies
  • Retail Audits / Pricing & Distribution Studies 
  • Developing M&E Systems 
  • Progamme Evaluation (base-line, midpoint and end state)
  • Etc.